Line of business

Advertising research

Our advertising researchers, as members of Ipsos-ASI, the advertising research branch of Ipsos, believe that strong and successful brands can be built only through efficient advertising.

Ipsos-ASI, with its experience of more than 40 years, is one of the most dynamically growing market research institutes in the world and it is a market leader of the world as far as copy pre-testing is concerned. It is present in more than 20 countries and due to this internationalism Ipsos-ASI is able to meet the demands of their multinational clients, too.

Due to our Ipsos-ASI membership we can use, as a comparison, international databases in our local researches and we regularly attend training abroad organized by Ipsos-ASI.

Ipsos-ASI is able to support its Clients with its products at every phase of the advertising planning and the advertising itself in an efficient way.

Our products:

Creative phase

Next*Idea® - contributes to the efficient elaboration of the advertisement at the storyboard phase.

Pre-testing

Next*TV® - with our globally applied method we test copies in-home.
Next*Print® - with our globally applied method we test print advertisements within a realistic environment.
Next*Kids® - helps us to understand what is important for children.

Effectiveness researches

Ad*Graph – tracking research to monitor Brand Equity on a regular basis or in several waves.
Post*Testing: STC, BAF, SIP, SIR – methods to study the campaign effects.

Studying Brand Equity

Equity*Builder – provides a clear picture about Brand Equity
Emoti*Scape – measuring emotions.