Good to know

Nearly one third of the Hungarian population are often taking an action intuitively.

Advertising and Market

Emoti*Scape®

 

Successful ads are memorable, they are attached to the brand, they are convincing and help to build brand value. The new method of measuring emotions enables us to get deeper into the consumers’ mind, and to better understand their emotions and personal motivations.

Numerous surveys have highlighted that emotions can influence the perception of, and attitudes to a brand, therefore, it is evidently important for the advertisers to understand emotions. Emotions influence the understanding and the digestion of an ad, thus they play an essential role also in recall, i.e. at the moment of the purchase. In the knowledge of the emotions triggered by the ad, it is easier to understand how much, and why an ad is effective, or why it is not. Exploring and pointing out emotions enables us to conduct deeper and more useful analyses, which, in turn, helps to work out successful campaigns.

Emoti*Scape® can be used mainly upon advertisement tests and in brand value research, and it gives answers to the following questions:

• What emotions has the ad evoked?
• What personal values does it convey to the consumers?
• What motivating forces does the ad/brand have to face?