Focus group

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Classic focus group

The most frequently applied qualitative technique. In a focus group the carefully selected members of the target group attend to a common conversation, which lasts half and an hour or two hours. *Characteristics of the classic focus group method: * The advantage of the method to the personal in-depth interview is the interaction between the... Next »

Mini Group

With 4-6 persons – when a lower number of participants is justified by the topic, by the length of the guide or by the special target group. Next »

Expert Group

4-6 persons - experts of the subject. Next »

Business Group

A special target group covering 4-6 persons, who are not lay respondents but business people, forming opinions as representatives of their company, profession and/or position. Next »

Creative Group

Target group of 4-6 persons, recruited on the basis of special, screening criteria concerning creativity. Next »