Advertising and Market

Health Estimator

HEALTH MARKET ESTIMATOR: The occurrence and treatment of diseases

Reach and treatment of untreated patients

More and more information is available about health and diseases, still there is a shocking rate of illnesses that could be prevented and treated but are left without any diagnosis and treatment. Although the circle and the effectiveness of the possible manners of treatment are continuously rising, so are the costs of lost patients as the society is getting older. It is estimated that about half of patients with high blood pressure do not receive proper treatment, and sooner or later they need expensive hospital treatment.

The market potential of prescription and non-prescription medicines

This approach is based on the 5P model:

1.      Prevalence: the occurrence of symptoms

Practices and habits: attitude survey based on responses expressed by the interviewees about themselves.

3.      Perceptions and attitudes: what people think about their own heath status; their attitudes to health preservation

4.      Prospects and segmentation: identifying target groups, segmentation

5.      Projections: surveying the market potential

Basis of the model

Over 100 questions about attitudes and behaviour

  • Critical areas of health behaviour: medical consultation and diagnosis, medication, perseverance.
  • Attitudes towards medication: perception of security, confidence, acceptance, financial aspects
  • Attitudes to doctors: comfort level, consultation needs, control, involvement in the selection of treatment
  • Attitudes to health-related information: search for information, openness to different types and channels of information

How will the Health Market Estimator assist our Client’s work?

  • Marks out the potential markets at a strategic level
  • Keeps track of the changes on a yearly basis
  • Provides a detailed description of the occurrences and the treatment of the disease concerned
  • Forecasts the cooperation of the patient group in treatment
  • Describes the behaviour and the attitude of the patient group in terms of communication
  • Provides for further surveys: concept testing, satisfaction survey, awareness of specific products within a target group (min. 10 %)