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HEALTH MARKET ESTIMATOR: The occurrence and treatment of diseases
Reach and treatment of untreated patients
More and more information is available about health and diseases, still there is a shocking rate of illnesses that could be prevented and treated but are left without any diagnosis and treatment. Although the circle and the effectiveness of the possible manners of treatment are continuously rising, so are the costs of lost patients as the society is getting older. It is estimated that about half of patients with high blood pressure do not receive proper treatment, and sooner or later they need expensive hospital treatment.
The market potential of prescription and non-prescription medicines
This approach is based on the 5P model:
1. Prevalence: the occurrence of symptoms
Practices and habits: attitude survey based on responses expressed by the interviewees about themselves.
3. Perceptions and attitudes: what people think about their own heath status; their attitudes to health preservation
4. Prospects and segmentation: identifying target groups, segmentation
5. Projections: surveying the market potential
Basis of the model
Over 100 questions about attitudes and behaviour
How will the Health Market Estimator assist our Client’s work?