Good to know

Nearly seven per cent of the Hungarian population borrow a movie from a videoteque at least once a month.

 

Line of business

Health research

The players of the industry require new types of accurate market information in the wake of the significant changes that are taking place in the pharmaceutical and health sectors. Our Institute decided to open an independent and specialised health research segment to support decision-makers in the health sector in terms of market and society not only by providing output data but also through the analysis of the complex system of variables. This health research segment is partly based on our earlier research into this topic, and it partly brings the pharmaceutical research know-how of the Ipsos Group into the Hungarian market.