Media Research

Local Radio Stations Survey

The survey is conducted three times a year. It provides radio listening data of several municipal and local radio stations loaded into the RadioNavigator analyzing software.

Research objective

Objective of the Local Radio Stations Survey is to provide both owners and agencies with data about regional and local radio stations that can not be surveyed in a national sample.

Media involved in the research

  • radio stations of county seats,
  • other towns


Methodology

Data collection method is telephone interviews (CATI) in three waves (January, May and September). During the data collection we use the Day-After-Recall method. In the interview the activities and the radio listening during these activities on the day before the interview are surveyed. A quarter-hourly breakdown of the data is given.

Sample description

Sample size is 500 persons per town (region) and wave. The target group of the survey is the 15-49-year-old Hungarian population.

Research results

Radio listening (frequency of radio listening, radio listening in quarterly breakdowns, concerning all radio stations of the given town/region, both for national and local radio stations);

Demographic characteristics (sex, age, ESOMAR status).

Forms of data presentation

Data are available in several forms according to our Clients’ needs:

TABLES: the main data of the survey are presented in tabular form (PDF) on CD.

DATABASE: data are loaded into a separate module of the MediaNavigator software, RadioNavigator, developed by Ipsos Insitute, which provides an analyzing and planning opportunity.