Advertising and Market

Innoscreen

InnoScreen® is Ipsos' global concept screening system that helps manufacturers reduce risk inherent to new product development by prioritizing concepts for further development based on market potential and providing an action plan for each concept tested. With InnoScreen, manufacturers can identify strong concepts to develop, marginal performers to rework and retest, and weak performers not to pursue.

InnoScreen’s methodology is unique in screening concepts relative to their industry and type of product or service, leading to results that are far more relevant and accurate than traditional concept screening delivers. InnoScreen is based on the Ipsos Vantis proven forecasting model and database of over 8,000 new products and services in technology, financial services, durables and other services categories.

InnoScreen is unique in the research marketplace because it:

  • Evaluates concepts compared to sector-specific norms
  • Assesses penetration potential based on multiple measures that affect decision making
  • Uses measures proven to relate to in-market success
  • Is able to recognize niche or breakthrough products
  • Provides clear and concise deliverables that are easily communicated to management
  • Delivers advice on how to strengthen concepts with potential
  • Can be used in countries all over the world