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Media research

*Our Media Research Department is the market leader in press, radio and outdoor researches. We examine the media as instruments and the audience of the media as consumers. We take each media instrument into account; we survey the usage of the press, the radio, the outdoor instruments as well as the television, the Internet,... Next »

Opinion research

The activity of the Opinion Research Department has been an important part of the research institute’s work since its foundation. Our researches basically study the life of the society; the subjects of our examinations are citizens and constituents, shortly the consumers of opinions, conceptions and thoughts. The members of the Opinion Research Department study... Next »

Market research

With the whole range of our market research methods we provide accurate and credible information about the market, the tendencies, the products, the members of the market as well as about the observed or prognosticable changes of the demand and supply factors. As a member of the Ipsos Group we fulfil market research orders... Next »

Advertising research

Our advertising researchers, as members of Ipsos-ASI, the advertising research branch of Ipsos, believe that strong and successful brands can be built only through efficient advertising. Ipsos-ASI, with its experience of more than 40 years, is one of the most dynamically growing market research institutes in the world and it is a market leader of... Next »

Operations | CAPI, CATI, PAPI and online market research fieldwork in Hungary

IPSOS Operations Hungary Normal 0 21 false false false HU X-NONE X-NONE MicrosoftInternetExplorer4 ... Next »

Online research

In line with international tendencies, in recent years Computer Assisted Web Interviewing (CAWI) has become increasingly popular in Hungary. This is manifested in the growing proportion of online data surveys. As with all new and promising ideas, web interviewing is characterised by high expectations in the market, therefore, it is important to have a clear... Next »

Health research

The players of the industry require new types of accurate market information in the wake of the significant changes that are taking place in the pharmaceutical and health sectors. Our Institute decided to open an independent and specialised health research segment to support decision-makers in the health sector in terms of market and society not... Next »