Media Research

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National Media Analysis

National Media Analysis has been conducted for 15 years. It is a standardized and continuous media survey that provides an overview about the media usage habits of different segments within the Hungarian population concerning press, radio, TV and Internet and also about the lifestyle characteristics of the different population groups. In Hungary it is the... Next »

Media Navigator

Internally developed, multimedia planning and analysing software, also providing access to other research databases in addition to the data of the National Media Analysis. *The purpose of the software* MédiaNavigátor replaced the Poppy media planning software, which was developed by Ipsos and is well known in the advertising and media business. Designed by Ipsos Insitute, MédiaNavigátor... Next »

gemius/Ipsos Audience (gIA)

The gemius/Ipsos Audience online audience measuring research is conducted by Ipsos Insitute in cooperation with Gemius Hungary. The research is represented in Hungary by Ipsos Insitute. The research companies launched this new audience measuring service in 2006, on the basis of the Cookie Panel (earlier known as Pop-up Panel) approach, developed by the international Gemius... Next »

MediaNavigator Plus

MediaNavigator Plus covers the individual, ad-hoc research of press products that can not be researched on the population sample of the National Media Analysis. The, in standardized form, presented results are brought to media agencies in our software. *Research objective* Research objective is to gain information about the audience of important specialist periodicals – aimed at... Next »

Media 360 Toolbox

Media 360° Toolbox is an Ipsos media brand product group. The Media 360° Toolbox modules give an answer to the question of how the media - as a brand - is operating in comparison with the competitors. It helps in getting to know the strengths, the weaknesses, the brand value, the substitutability and the... Next »

Radio Diary

With the results of a diary method survey connected to the National Media Analysis the audience of radio stations can be studied in monthly breakdowns. * Research objective* Objective of the Radio Diary is to survey the listenership of different radio stations in detail and their audience in monthly breakdowns. The media involved in the research:... Next »

RadioNavigator

As an individual module of MediaNavigator it enables the analysis of the Radio Diary data. *Software objective* As part of MediaNavigator, developed by Ipsos Insitute, RadioNavigator is aimed at contributing to the work of agencies and media owners by the detailed analysis of different radio station audiences. * Usage of the software * The services of Ipsos Insitute... Next »

Sector researches

The purpose of research into various branches of the media is to explore the attributes of individual media sectors, primarily with a view to the effectiveness of advertising. *Yes! Radio!* The objective of the two Yes! Radio! research projects that have been conducted so far is to highlight the advantages of the radio in... Next »

CONTACT outdoor audience measurement system

Tools for effective usage of outdoor advertisements For media owners: outdoor planning and optimising software, outdoor campaigns effectiveness measurement. For advertisers : campaign auditing, outdoor campaign effectiveness *CONTACT system main elements :* POSTerTEST outdoor campaign impact measuring, impact analysis software Special Plus is a site-level outdoor planning and optimisation softwareOutdoor Mapping – simulation module The per-unit contact required... Next »

Special Plus®

Internally developed media software suitable for planning and optimising outdoor billboard and citylight campaigns. Special Plus is a site-level outdoor planning and optimisation software The database of travel habits contains the following: Regular routes and yesterday’s travels of urban residents aged 15-70 Regular travels and yesterday’s travels of 19,200 people Up to 50,000 outdoor advertising sites... Next »

POSTerTEST®

POSTerTEST is the renewal – in terms of content and form – of the outdoor effectiveness survey carried out by Ipsos Insitute on a monthly basis since 1992. It is the effectiveness survey tool of the CONTACT system. This covers the regular measurement of the recognition, attribution, like/dislike and persuasion of outdoor ads (billboards,... Next »

Outdoor Mapping

* *Outdoor Mapping is a special, outdoor simulation service by Ipsos Insitute. The system applies the most advanced tools of spatial informatics (GIS) in order to model outdoor movements and travel habits. The database – relying on the sample representing the adult population of Budapest and 43 provincial towns – covers the travelling habits of... Next »

Local Radio Stations Survey

The survey is conducted three times a year. It provides radio listening data of several municipal and local radio stations loaded into the RadioNavigator analyzing software. *Research objective* Objective of the Local Radio Stations Survey is to provide both owners and agencies with data about regional and local radio stations that can not be... Next »

Product Media Index

The Product Media Index (PMX) database was ranked by the marketing-communication paper Kreatív first among research products already in 2005. It contains media (press, radio, TV, Internet) and product consumption figures in one database Data are disclosed on the consumption intensity of 3000 brands and sub-brands The databases are released on a quarterly basis PMX... Next »

Media Analysis of Business Decision-makers

Premium research conducted in every two or three years about a group which is very difficult to approach, but is highly important from a marketing communication point of view. Information about their media usage and life-style is available for our Clients in the MediaNavigator software. *Research objective * Objective of the Media Analysis of Business... Next »

Kid.comm

Stop-gap research into relations among children aged 8-14, about their role in shopping-related family decisions, about their consumption and media usage habits as well as about their attitude to new technologies and ads. *The purpose of the research * The purpose of Kid.comm is to survey the media usage habits, the overall communication habits, as... Next »

Szonda Track

Szonda Track is an own development of Ipsos Insitute. It provides our Clients with the opportunity to analyze the data and information from a research conducted by us without any specific statistical knowledge. Szonda Track provides users with various, sovereign analyzing opportunities - first of all in the case of advertising and music research.... Next »