Advertising and Market

Next*Print®

Ipsos ASI Next*Print®, our global print testing system, provides key ad effectiveness and diagnostic insights into your print advertising. Next*Print is an in-home, in-magazine ad testing system designed to parallel our Next*TV pre-testing system in methodology, testing environment, sample, and key measures.

Next*Print provides multiple measures of a print ad’s potential to impact your brand:

  • Related Recall, which reflects the extent to which the ad was noticed, remembered and associated with the brand.
  • Persuasion, which measures the ability of the ad to change a consumer’s beliefs, attitudes or intended behavior.
  • In-depth Diagnostics to provide key actionable feedback on the ad.