Media Research

Outdoor Mapping

Outdoor Mapping is a special, outdoor simulation service by Ipsos Insitute.

The system applies the most advanced tools of spatial informatics (GIS) in order to model outdoor movements and travel habits.

The database – relying on the sample representing the adult population of Budapest and 43 provincial towns – covers the travelling habits of almost 20,000 people within the town, directly recorded on a digital map.

The most important ways of using the simulation system are as follows: simulating the audience data of special, static surfaces, simulating the audience data of mobile devices, including rail-guided tools and those running on variable routes, simulating the data of traffic junctions, providing traffic data for districts or towns, marking out and optimising outdoor points of sale.

Data collection:

Same as the Special Plus data collection

For further information, please contact: Bálint Hantosi (476-7703, balint.hantosi@ipsos.com)