Media Research

POSTerTEST®

POSTerTEST is the renewal – in terms of content and form – of the outdoor effectiveness survey carried out by Ipsos Insitute on a monthly basis since 1992.

It is the effectiveness survey tool of the CONTACT system.

This covers the regular measurement of the recognition, attribution, like/dislike and persuasion of outdoor ads (billboards, CLP, transit ads, mesh advertising, etc.)

Developed in the spirit of structural renewal, the POSTerTEST software is:

  • flexible
  • user-friendly
  • suitable for versatile analysis
  • it is part of the classification system also used by the professional partners
  • provides data valid for outdoor target groups

 

Manner of data collection:

The interviews of the monthly research are conducted on an on-line panel. The posters are displayed on the monitor in a digital, colour format.

The POSTerTEST indices are as follows:

  • recognition
  • total attribution
  • exact attribution
  • total brand confusion
  • brand confusion
  • total like
  • like
  • total dislike
  • dislike
  • total persuasion
  • persuasion
  • purchase stimulation index
  • POSTerTEST index


Target groups

The results of the POSTerTEST are indicated – according to indices and classification levels – not only for the total population but also for the social-demographic groups that generally produce outdoor impact results different from the average. These were selected through detailed analysis. The relevant target groups are as follows: men, women, people aged 18-49, those with high education and in the ABC status nationwide, in Budapest and in provincial areas.

Individual impact studies may also be ordered from the monthly research series, and renting the software and/or the total database is not a condition to the order.

For more information, please contact: Bálint Hantosi (476-7703, balint.hantosi@ipsos.com)

Subscribers to the POSTerTEST