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Nearly one third of the Hungarian population are often taking an action intuitively.
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Qualitative methods
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Focus group
Interview
Ethnographic Methods
*Home visit * In the course of in-depth interviews conducted at home, we visit the respondents in their homes, where it is also possible to learn about the living conditions and brand usage habits in addition to making the traditional in-depth interviews. If the respondents give their consent, we also take photos or make video recordings,... Next »
Mystery Shopping
Application of this method can be useful for examining the operation and characteristics of customer service offices, shops or depots (speed of service, competence, waiting time, quality, cleanliness, etc.). Mystery Shopping is applicable for studying the actual process of the serving, but also the quality of the information service or the persuading abilities of... Next »
