Quantitative methods

Back

CAPI – Computer Aided Personal Interviewing

How can we provide our partners with credible data within a short period of time even with long and complicated questionnaires? We have found the solution and been among the first in Hungary to introduce it. According to our experience respondents welcome our interviewers equipped with laptops, which increases their willingness to cooperate. The new... Next »

CATI - Computer Assisted Telephone Interviewing

The number of households equipped with telephones has grown significantly recently. 74% of the population (90% in Budapest) owns a telephone, so the population used for sample design has become suitable for creating a credible sample representing the total population or even any target groups. Szonda Ipsos conducts telephone interviews through the CATI (Computer Assisted... Next »

PAPI – interviewing with a printed questionnaire

Face-to-face interviewing is an extremely prevailing method in market, media as well as in opinion research. Questionnaires can vary in the different research areas as far as content or language is concerned. Advantage of this method is that – if a representative sample is used – the results are objective and can easily be generalized.... Next »

Omnibus - CAPIBUS

The omnibus system of Ipsos Insitute has been at the disposal of our Clients for fifteen years. Omnibus researches are characterized by a combined questionnaire containing several topics of several Clients completed with standardized social, demographic and territorial evaluation points of view. From January 2005 on we conduct our omnibus system by the CAPI (Computer... Next »

Omnibus – i:Omnibus

From March 2012 on we offer a new research solution in the framework of our omnibus system: the online i:Omnibus. Our clients have the opportunity to order projects only in Hungary or they have the choice to order multicountry projects. Owing to the main advantage of this new research solution, the clients are going... Next »

In-hall research

With an in-hall research Clients can gain information – besides the results of the quantitative research – about qualitative factors such as the inducement of customers’ decisions or background of their choice. We recommend applying an in-hall method if respondents should evaluate stimulus materials which would be very difficult to present in an in-home... Next »

Self-fill

Data collection method on the Internet, by mail or in groups In the case of this data collection method, the participants fill in the questionnaire on their own. The advantage of the self-fill method on the Internet and by mail is that it costs much less money than collecting data through personal interviews. Another... Next »