Media Research

Radio Diary

With the results of a diary method survey connected to the National Media Analysis the audience of radio stations can be studied in monthly breakdowns.

Research objective

Objective of the Radio Diary is to survey the listenership of different radio stations in detail and their audience in monthly breakdowns.

The media involved in the research: national and bigger local radio stations.

Methodology

Data collection is part of the National Media Analysis using a self-completing questionnaire. We leave the questionnaire at the respondent for one week and ask them to mark in which time period which radio station do they listen to.

Sample description

Interviewing more than 31.000 persons annually using a national representative sample (15+). Data collection is continuous, same sample size is used in each month.

Research results

Radio listening (frequency of radio listening, radio listening in quarterly breakdowns, program-centred analysis, national and local radio stations);

Demographic and life-style characteristics, financial status (sex, age, income, dwelling, ESOMAR status, education, occupation, areas of interest, spare-time, household equipment).

Forms of data presentation:

Results are published on a monthly basis. Data are available in several forms according to our Clients’ needs:

TABLES: the main data of the survey are presented in a tabular form (PDF) on CD.

DATABASE: data are loaded into a separate module of the MediaNavigator software, RadioNavigator, developed by Ipsos Insitute, which provides an analyzing and planning opportunity.

DATABANK SERVICE: we collect the information that expressly meets the individual demands of the Client. Data are available either in tabular form or in form of a written analysis.