Media Research

RadioNavigator

As an individual module of MediaNavigator it enables the analysis of the Radio Diary data.

Software objective

As part of MediaNavigator, developed by Ipsos Insitute, RadioNavigator is aimed at contributing to the work of agencies and media owners by the detailed analysis of different radio station audiences.

Usage of the software

The services of Ipsos Insitute include the installation of the software and the training of the users. The appearance of the software is similar to Windows in order to make the usage easier. It enables the analyzing of different radio station audiences (frequency, cross-table) and the creation of different analyses (full day analysis, program-centred analysis, post-buy analysis, cross listening, wandering). Besides, target group editing and modelling has also become simpler.

Software features

  • The radio listening data of the surveyed radio stations can be analyzed from several aspects;
  • Results are presented in graphs and tables that can be rearranged, printed and saved in Excel form
  • Data loaded into the software
  • Main data source of the software is the Radio Diary database connected to the National Media Analysis.
  • The Local Radio Stations Survey database can be analyzed in the same module.
Related  products

Local Radio Stations Survey
MediaNavigator