Advertising and Market

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Next*Idea®

The first step of advertising development is crucial. This is the stage when creative ideas are reviewed, revised, evaluated and many are discarded. Decisions are then made to pursue production; often with little or no consumer feedback to understand the potential power of the creative ideas. Ipsos ASI Next*Idea® plays a key role... Next »

Next*TV®

Successful advertising can help companies make a difference in their business. The role of pre-testing is to help advertisers identify successful advertising so they can do more and sell more. Ipsos ASI offers a comprehensive range of pre-testing solutions to support the increasingly complex decisions facing advertisers in today's markets, helping our clients air the... Next »

Next*Print®

Ipsos ASI Next*Print®, our global print testing system, provides key ad effectiveness and diagnostic insights into your print advertising. Next*Print is an in-home, in-magazine ad testing system designed to parallel our Next*TV pre-testing system in methodology, testing environment, sample, and key measures. Next*Print provides multiple measures of a print ad’s potential to impact your brand: Related Recall,... Next »

Next*Kids®

Ipsos ASI Next*Kids was built by experts in children’s advertising to measure what matters to children. The goal was to create a product that was consistent with our philosophy of measuring advertising—does the advertising break through the clutter and influence behavior? At the same time, the system needed to be uniquely designed for children and... Next »

Ad*Graph®

Continuous Tracking is an important part of any advertising research process. It can provide information on ad performance "in market" where the environment is constantly changing. It can also provide important feedback on the success of media plans. Ipsos ASI's Ad*Graph Tracking Service is proven, and has been used in 60+ categories since 1986. Our... Next »

STC

STC is an efficient tool for the effectiveness research of TV campaigns. Data collection is based on the „remember- recall” method which is used to determine to what extent a viewer can associate a commercial with a given brand/product. *Main objectives of STC are to define:* Are the viewers conscious of the spot... Next »

Next*Lab®

Next*Lab® is a complex method developed for testing advertisements, supplying exact quantitative figures together with a qualitative interpretation of the results. We conduct four quantitative tests (each one takes an hour) with 25 persons, who answer the displayed questions with the help of a voting device after seeing the ad. This is followed by... Next »

Post*Testing®

Post*Testing® This Ipsos-ASI effectiveness research method is applicable to the post testing of TV and radio campaigns (STC), outdoor campaigns (BAF), print campaigns (SIP) and radio campaigns (SIR). We have applied our method to the evaluation of more than 6000 campaigns. Our product range measures the combined effect of the advertisement and the media. It answers... Next »

Emoti*Scape®

Successful ads are memorable, they are attached to the brand, they are convincing and help to build brand value. The new method of measuring emotions enables us to get deeper into the consumers’ mind, and to better understand their emotions and personal motivations. Numerous surveys have highlighted that emotions can influence the perception of,... Next »

Equity*Builder®

* *Equity*Builder assesses multiple dimensions of brand health and helps our clients understand what drives consumers to your brand, versus competitors' brands. Unique to Equity*Builder, we assess brand health within the context of involvement, substitutability and pricing. Equity*Builder helps clients clearly identify the dimensions and specific attributes driving brand health, allowing you to develop stronger, more competitive... Next »

Brand*graph360

Brand*Graph 360 tracks the in-market reach, impact, and cost effectiveness of all your communications. A powerful consumer mix model shows you the contributions of POS, packaging, sponsorship, even uncontrolled communication like word of mouth, in addition to each part of your ad media mix. By analyzing the effect of each consumer touch point on brand... Next »

Loyalty OptimizerTM

Segment Customers and Develop Strategies for Optimizing Loyalty *Get the Total Customer Perspective * Ipsos Loyalty Optimizer is a state-of-the-art analytical framework that gives you an overview of how all aspects of your strategy work together to influence customer loyalty. Loyalty Optimizer identifies customers who can be influenced and provides detailed strategies for how to influence them. This... Next »

Health Estimator

HEALTH MARKET ESTIMATOR: The occurrence and treatment of diseases *Reach and treatment of untreated patients * More and more information is available about health and diseases, still there is a shocking rate of illnesses that could be prevented and treated but are left without any diagnosis and treatment. Although the circle and the effectiveness of the... Next »

Shopper

*Shopper & Retail * Our global shopper team are passionate about shopping! Our aim is help manufacturers and retailers around the world to improve performance. A large number of major multi-national retailers and manufacturers use Ipsos for their shopper insights in order to optimise elements such as channel and category management strategy, retailer specific store and fixture... Next »

PACK EVOLUTION

Purchase decision is often made in the shop. Experiences show that consumers watch the shelves only for a few seconds, noticing only two-third of products, and having a closer look at only some of them. This makes the package of a product very important. Package communicates the brand itself. Pack Evolution™ is a... Next »

Perceptor®

For the optimal positioning of your brand Perceptor®, developed by Ipsos-Novaction, is a method for the in-depth analysis of consumer vision. It is a type of key to the consumers’ brain. The Perceptor provides the insight – at the level of both category and brand – that is required for successful positioning. Perceptor surveys... Next »

Price Evolution

Determination of product and service prices is a crucial area where no mistake is allowed. Market is constantly changing, number of competitors keeps increasing and consumers are always ready to switch or draw back. Price Evolution™ considers price as an attribute of the examined brand and evaluates it together with other characteristics. Price Evolution™ of... Next »

Satisfaction for Performance® - S4P®

Efficient tool, developed by Ipsos Insitute, for measuring corporate satisfaction and communication. Workplace satisfaction research with a new approach. *Methodology * We have developed it as a combined and complementary application of both qualitative and quantitative methods. The principle of the method is based on the fact that the most essential element of such researches is... Next »

Consumer Satisfaction Barometer

Using the data gained during the research a consumer satisfaction barometer can be drawn up that measures the consumers’ satisfaction (in general or ‘globally’ as well as by criteria) with the service with special emphasis on the factors influencing it. We use multivariate analysis to enumerate the importance of different criteria and (~ expectations), from... Next »

Innoscreen

InnoScreen® is Ipsos' global concept screening system that helps manufacturers reduce risk inherent to new product development by prioritizing concepts for further development based on market potential and providing an action plan for each concept tested. With InnoScreen, manufacturers can identify strong concepts to develop, marginal performers to rework and retest, and weak performers not... Next »

Sales estimation / Strategy optimalization

The research processes under the Designor® brand name offer effective support towards optimising the marketing strategy of product introduction. *The effective introduction of new products * When you think about introducing a new product, you will surely encounter the following questions in a specific planning phase: What will the product sale be... Next »

Mystery Shopping

Application of this method can be useful for examining the operation and characteristics of customer service offices, shops or depots (speed of service, competence, waiting time, quality, cleanliness, etc.). Mystery Shopping is applicable for studying the actual process of the serving, but also the quality of the information service or the persuading abilities of... Next »